1 billion viewers tune into IPL 2025 across TV, digital: JioStar – financialexpress.com
JioStar, the official TV and digital partner for IPL 2025, said the T20 tournament had reached a combined audience of one billion viewers across platforms, emerging as one of the most-watched seasons in the tournament’s history. The 18th edition of the league recorded a cumulative watch-time of over 840 billion minutes, it said on Thursday.
On digital, JioHotstar saw more than 23.1 billion views and 384.6 billion minutes of watch-time, reflecting a 29% year-on-year increase. A significant part of this growth was attributed to a 49% rise in Connected TV (CTV) viewing, the broadcaster said.
Television viewership also posted record figures, with Star Sports delivering 456 billion minutes of watch-time. The channel recorded the highest average ratings (TVR) across demographics and the overall viewing universe, based on data from BARC (Broadcast Audience Research Council India) data for All India 2+ age group.
The IPL 2025 final between Royal Challengers Bengaluru and Punjab Kings on June 3 drew 31.7 billion minutes of watch-time across JioStar platforms, becoming the most-watched match in the league’s history. On television, the match reached 169 million viewers with 15 billion minutes of watch-time, as per BARC data. On JioHotstar, the match registered 892 million video views, 55 million peak concurrency, and 16.74 billion minutes of watch-time.
Sanjog Gupta, CEO, Sports and Live Experiences, JioStar, said, “The viewership numbers are reinforcement of our belief in the commitment to serve fans.”
The ongoing tension between Israel and Iran in West Asia is expected to affect India’s aviation sector. Rising oil prices and potential closure of the Strait of Hormuz could lead to a decline in profits for Indian airlines like IndiGo. Additionally, route changes and increased fuel consumption are hindering their international expansion plans, while foreign airlines face no restrictions.
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