After losing the IPL 2025 final to RCB, partner of Preity Zinta makes a special request to BCCI for….. – India.Com

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Last updated on – June 9, 2025, 9:00 PM IST
By Ankit Kumar
The 18th edition of the IPL concluded recently, in which Royal Challengers Bangalore (RCB) created history by winning the title for the first time. Viewership records were broken this season and the brand value of the league also reached new heights.
The brand value of the IPL is increasing with every season and at present it has become the second most valuable league in the world after America’s NFL. However, the gap between NFL and IPL is still quite big.
Punjab Kings co-owner Mohit Burman has suggested that the IPL window be extended from 3 to 4 months (12-16 weeks). He said that other big leagues like the NFL (4.5 months), Premier League (9 months) and NBA (7 months) run for a longer period, giving them an advantage in brand building and fan engagement.
In a conversation with PTI, Mohit Burman said, “We are second after NFL in value per match, but we are still behind in total brand value. If we want to get there, we need a window of 12-16 weeks.”
Burman further said, “Longer window will give us a chance to tell better stories, increase competition and create more value for fans, broadcasters and sponsors. Just increasing the time will not do anything, during that time we will also have to focus on content, fan engagement and off-season planning.”
At present, 10 teams play 74 matches and the tournament gets a window of 9-10 weeks. But there is news that from 2028, the number of matches in IPL can be increased to 94, although the number of teams will not increase.
This proposed plan will allow every team to play an equal number of home and away matches, which will automatically increase the league window. However, it is not possible to implement it before 2028 as the schedule till 2027 is already fixed.
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