IPL 2025 season delivers 1bn TV and digital viewers for JioStar – SportsPro

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The 2025 Indian Premier League (IPL) season reached a combined audience of one billion viewers across JioStar’s linear television and digital platforms, the media giant has said.
This year’s IPL season becomes one of the most-watched ever despite being briefly suspended mid-season. Its popularity in India is unchallenged and interest for the final specifically surged due to the involvement of Virat Kohli, a national icon who led Royal Challengers Bengaluru (RCB) to their first IPL title.
This was the first IPL season to be broadcast since the formation of the JioStar joint venture. The company was established following the merger of Disney Star and Reliance’s Viacom18, which held the league’s domestic linear and digital rights respectively.
For the 2025 campaign, JioStar introduced new digital features, including dedicated free ad-supported television (FAST) channels and a voice-based video search. Its coverage spanned 25 feeds in 12 languages, with 4K viewing, virtual reality and multi-camera options on offer.
The viewership figures for this year’s IPL season comes after it was revealed that the final was watched by 169 million viewers on Star Sports. The broadcaster reported strong viewership from the start of the campaign, with the opening weekend delivering 49.56 billion minutes of cumulative watch time across linear and digital platforms.
“The incredible viewership numbers are reinforcement of our belief in the commitment to serve fans and the potential for growth of even a scaled property like the IPL,” said Sanjog Gupta, chief executive of sports and live experiences at JioStar, as quoted by the Economic Times.
Streaming service JioHotstar is now broadcasting India’s tour of England through a sublicensing deal with Sony Pictures Networks India. The first Test match began on 20^th June, with the tour running throughout the rest of June and July.
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