JioStar-MPA Report Declares TATA IPL 2025 ‘A Year of Firsts’; Sets New Benchmarks in Reach, Tech, and Fan Engagement – MediaNews4U

Bali: JioStar, in collaboration with Media Partners Asia (MPA), today unveiled the TATA IPL 2025: A Year of Firsts report at the APOS conference in Bali, spotlighting one of the most transformative and record-breaking seasons in the history of the Indian Premier League.
Described as a confluence of “creativity, culture, and commerce,” the report captures how TATA IPL 2025, powered by JioStar’s innovations, redefined the live sports broadcasting experience—blurring the boundaries between linear and digital, and between fans, brands, and technology.
Unprecedented Reach and Engagement
According to the report, IPL 2025 reached a staggering 1.19 billion viewers—537 million on TV and 652 million on digital—making it the most widely viewed season in IPL’s history. The grand finale alone attracted 426 million viewers across platforms.
JioHotstar, the digital destination for IPL streaming, surged to 300 million subscribers, with over 1.04 billion Android downloads. Connected TV emerged as a major driver, contributing 235 million in reach, while mobile devices accounted for 417 million. In total, the tournament clocked 840 billion minutes of watch-time.
Significantly, 47% of IPL viewers on Star Sports were women, showcasing a broader and more inclusive audience profile.
Technology and Accessibility Lead the Way
JioStar’s CEO – Sports & Live Experiences, Sanjog Gupta, emphasized the network’s design-led approach: “TATA IPL 2025 was a season where the lines between sport, storytelling, and shared experiences truly blurred. It wasn’t just about broadcasting matches – it was where creativity, culture and commerce converged, with fan connections at the heart of it all. At JioStar, we set out to make every screen feel personal, every interaction meaningful, and every moment unforgettable. From deep consumer journeys to a rich spectrum of viewing experiences, this was a celebration of fandom in all its forms. The real success of the IPL isn’t measured in numbers, but in the moments that moved millions.’
JioStar rolled out several tech-first features, including:
Multi-cam in 16:9: Letting fans switch between views like Batter Cam and Bowler Cam.
360° VR streaming: Offering immersive viewing via mobile and VR devices like JioDive.
MaxView 3.0: A vertical video format enabling swipe-based interactions for match highlights and alternate camera angles.
Voice-assisted search on Connected TVs for hands-free navigation.
FAST (Free Ad-supported Streaming TV) channels dedicated to IPL content.
AI-powered match highlights and real-time AI translation of live commentary.
Accessibility features including audio descriptive commentary and Indian Sign Language support.
Fan Engagement and Language Diversity
Fan participation reached new highs, with 44% of mobile viewers engaging with the interactive play-along game Jeeto Dhan Dhana Dhan, and 30% opting for MaxView 3.0.
Regional language growth was equally strong. Year-on-year increases were recorded across Hindi (+31%), Telugu (+87%), Tamil (+52%), Kannada (+65%), Bengali (+34%), and Haryanvi (+47%), driven by AI-powered live translation and localized commentary.
A Boom for Advertisers
The 2025 season was also marked by a robust advertising ecosystem. Over 425 brands partnered with JioStar during the season, including 270+ first-time advertisers across 40 categories. From market leaders to disruptors, 32 brands used Nielsen’s third-party measurement tools to assess campaign performance and ROI.
Setting the Standard for the Future
The report concludes that TATA IPL 2025 serves as a blueprint for future live events where technology, storytelling, and personalization merge. It reinforces the IPL’s status not only as a sporting spectacle but as a pioneering digital entertainment platform.
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