JISTAR CEO Sanjog Gupta: 25 Concurrent Feeds Planned to Engage More Than 100 Crore Viewers DURING IPL 2025

The 2025 Edition of the Indian Premier League will be a Marquee Event for JISTAR, Formed Through the Merger of Disney’s Star India and Reliance’s ViaCom18.

And, with the new entity now having bot the television and digital rights for the tournament, it aims to ‘engage’ with more than a history viewers.

“Our Ambition Around the IPL Continues to Be About Growth. So we are aspiring to make this the biggest ipl Ever – bot in terms of Viewership, as well as the business Arpl,” SANJOGGOG GUPTA CEO-Sports at Jio Star, Told Sportstar,

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“The Ambition is to be involved with a history Viewers at different levels of engagement, which obvious means that we will look to recruit a number of new Views who have been involveded with IPL Last Season. The idea is to continue with the green aged, continue to deepen the cultural linkages that ipl have with people’s daily lives and with the counte Center of this growth, which is to serve fans in meaningful ways across touch-points, be it device types or the different ways in which they consume (Cricket), “Sanjog Added.

And keeping that in mind, the brand is fashioning the ipl as a multi-modal, multi-platform experience.

“For the ipl 2025, we will have about 25 concurrent feeds being served across our platforms to different cohorts of fans,” Sanjog said, adding that focus is also on getting the regional Platforms.

“What started as a language foray in 2013 with the addition of hindi, today is no longer just a language fory. It’s a language, region/culture, demographic, and to some expert, to some expert, consumption-bed reconcutters of whatsaw Experience used to look like, “He added.

Drawing Reference to how Each Regional Broadcast is different from the other, sanjog said, “Let me just pick up how different karnataka is to tamil nadu. Teams. So, one point of differentiation (MS) Dhoni…

“The level of affiliation for an India player is very different. Out on the feeds is also different, “He explained.

“Then there the cultural linkages which are very different. Networks that we have. because of rahul dravid. “

This time Around, Efforts have been taken to the caids, too. “We are using two animated characters by the name of motu and patlu, who are very popular with kids, to present the ipl to kids in a very differential way.”

“They will do commentary, host segments of various shows, they will have shows of their own, to basically brings alive the ipl narrative in a manner which an 8 to 12 year old can relate to, and ACTULLY ENJOYY Watching. “

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After the ICC champions trophy broke Viewership Records in India with the Historic Final, The Challenge of Mainting the Tempo During the IPL in Terms of Viewrship is not Lost on the Folks.

“In case of the ICC events, at times the sentiments are governed by the sentiment Around the Indian TEAM and the Indian TEAM’s performance. Thus is a much more consistent offering in terms of the association irrespective of the results. “

“The Senior or the Associative Value of the IPL does not look great on the performance of some teams or some players and thus the proposition is different.”

Despite round the clock cricket through the year, sanjog does not see it as an overdose of the game in terms of Viewrship. In fact, he sees it as an opptunaity.

“We don’t see the availability of Multiple Cricketing Events on the same platform as a challenge. Different platforms to watch that content. They can watch it on the same platform. “

While 150 to 160 Million Homes in this Country Have Living Room devices, there are about 230 to 240 to 240 million homes. That means the way that we look at it is that there 60 to 80 million houses They can watch live sport on. And this then presents the headroom.

“There are about 650 million smartphones, another 200 odd million feature phones. Current Levels of Digital Reach, We Still have a long way to go before we saturate that universe, “He said.

So, that creates an opportunity. So, both on big screen viewing and on mobile viewing, we see there being enough and more headroom for growth over the next two, three editions. And that! New audiences than live cricket in this country and particularly IPL, ”He stated.