Mirchi and Gaana become official entertainment partners of Rajasthan Royals for IPL 2025 – MediaBrief

With Mirchi’s radio network, listeners will access real-time match updates, expert analysis, and exclusive interviews with RR players, creating a connection with the team. Gaana will complement this by offering curated playlists, match-day anthems, and exclusive audio content, extending IPL excitement beyond the stadium.
Jake Lush McCrum, CEO, Rajasthan Royals said, “Cricket is more than just a sport; it’s an emotion that unites millions, and entertainment plays a crucial role in enhancing that experience. Teaming up with Mirchi and Gaana creates an opportunity to deepen fan engagement, making them feel connected to the game not just on match days, but throughout the entire season. Whether it’s exclusive player insights, curated playlists, or engaging on-air interactions, this collaboration ensures that the passion and energy of IPL resonate far beyond the stadium.”
Yatish Mehrishi, CEO, Entertainment Network India Limited said, “Cricket and entertainment are deeply connected in India, and we’re excited to elevate the Rajasthan Royals’ IPL 2025 journey as their Entertainment Partners. Through Mirchi’s radio, digital, and on-ground presence, along with Gaana’s streaming audience, we aim to create an immersive experience that brings the excitement of IPL closer to every fan.”
Mirchi’s social media presence will further engage fans through behind-the-scenes content, interactive contests, and ticket giveaways. Special IPL-themed shows and digital activations will enhance the fan experience during the tournament.
Mirchi’s on-ground events will also support Rajasthan Royals’ sponsors by providing ways to connect with cricket enthusiasts, creating visibility and engagement opportunities.
Fans can look forward to IPL 2025 powered by Rajasthan Royals, Mirchi, and Gaana.
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