IPL 2025 sets historic viewership records across TV and digital – InsideSport

JioStar, the official broadcast and streaming partner for TATA IPL 2025, shattered multiple records and delivered a landmark event, reaching an unprecedented one billion viewers across TV and digital. The highly anticipated 18th edition, which witnessed the spirited rise of ‘Generation Bold’ alongside the iconic ‘Generation Gold,’ recorded the highest-ever cumulative watch time of over 840 billion minutes.
JioHotstar, set new benchmarks with over 23.1 billion views and 384.6 billion minutes of watch-time, reflecting a 29% year-on-year surge in digital viewing. This momentum was driven by a sharp rise in Connected TV (CTV) consumption, which alone grew by 49%, underscoring the growth of large-screen digital viewing in India, in parallel with the existing penetration of linear large screens.
On linear television, the league set a new benchmark for live broadcast viewership, with Star Sports powering 456 billion minutes of watch time and recording the highest average TVR (rating) across the viewing universe and key demographics on the network.
The TATA IPL 2025 Final amassed an unprecedented 31.7 billion minutes of watch time across JioStar’s platforms (Star Sports and JioHotstar), making it the most-watched match in the history of T20 Cricket. Across linear and digital platforms, the final set new benchmarks in the history of T20 Cricket. On TV, powered by Star Sports, it registered the highest ever reach for a T20 match at 169 million viewers and watch time at 15 billion minutes.
On JioHotstar, the match rewrote digital history, emerging as the biggest T20 match ever with 892 million video views, 55 million peak concurrency, and 16.74 billion minutes of watch-time.
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